Local citations on externally listed services are one of the key components of Google’s ranking algorithm for local search. Local citations are a mention of your company’s business details on third-party directories, without necessarily including a link.
The most important part of the citation is the NAP – or Name, Address and Phone Number. While often overlooked, reliable citations help grow your ranking for location-specific words, thereby attracting more potential customers.
Having accurate online citations strengthens the relationship between your business and its physical location. The quality of citations is more important than quantity as this helps you build a consistent profile across the web, making your business more visible to Google’s crawlers.
Popular external listed services include YellowPages, Yelp, Bing, niche online directories like Urbanspoon, Chamber of Commerce websites and social media sites like your Facebook business page.
Ultimately, citations from well-established portals increase the accuracy of Google’s categorisation and localisation of your business and your business’ information.
Creating consistent NAPs across all third party directories is an essential part of any well-rounded local search programme. Contact Wave Interactive today to find out more about how citations and other local search methods can help drive traffic to your doorstep today.